Neuro Linguistic Programming Demonstration

Here the magician Derren Brown uses NLP to convince comedy actor Simon Pegg that he wanted a BMX bike for a gift when he originally wanted a leather jacket. Here Derrem elicits emotional states and anchors them with physical touch. Using these anchors, he ties the elicited states of desire to the object of a BMX Bike using what are called "embedded commands" and suggestion. Afterwards, he illustrates what he's done. It's a very amusing and informative clip.